Survey · January 2026
PwC's 29th Global CEO Survey
Published by PwC, not Oxford SBM
Responses from 4,454 chief executives across 95 countries and territories on confidence, AI returns and the pressure to transform fast enough to keep pace with technological change.
Key findings
Summarised from the published report. For full methodology and data, read the original at PwC.
- Only three in ten CEOs (30%) say they are confident about revenue growth over the next 12 months, down from 38% in 2025 and 56% in 2022.
- 56% of CEOs report zero revenue or cost benefit from AI so far, while just 12% have unlocked both.
- CEOs whose organisations have established strong AI foundations, such as responsible-AI frameworks, are three times more likely to report meaningful financial returns from it.
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