Skip to content

Training Category

Creativity & Innovation

2 Executive Programmes

Innovation inside an established organisation rarely fails for lack of ideas, it fails for lack of a structured way to generate, evaluate and implement them without stalling in committee. This category pairs that structured creative practice with the customer experience discipline that determines whether an idea actually lands with the people it was built for.

What this category covers

  • Structured methods for generating and evaluating new ideas
  • Moving from idea to implementation inside an established organisation
  • Customer experience design and management
  • Customer service standards and complaint handling
  • Measuring and improving customer loyalty and satisfaction
  • Building an innovation-friendly team culture

Key learning areas

  1. 01Running a structured ideation process that produces usable ideas
  2. 02Evaluating and prioritising ideas against real business constraints
  3. 03Mapping and redesigning a customer experience end to end
  4. 04Handling service failures in ways that retain the customer
  5. 05Building the internal case to fund and implement a new idea

Who this training is for

  • Managers responsible for customer experience or service quality
  • Teams tasked with generating and progressing new ideas
  • Customer-facing leaders in competitive service industries
  • Innovation, product and continuous-improvement professionals

Skills and outcomes

  • A repeatable framework for generating and evaluating new ideas
  • Practical tools for mapping and improving customer experience
  • Confidence building the case to implement an idea, not just pitch it
  • A structured approach to service recovery and complaint handling

Business relevance

Organisations that innovate deliberately, and serve customers consistently well, out-compete on retention and referral rather than price alone. Both disciplines protect revenue that's otherwise lost quietly, to stagnation on one side and churn on the other.